Case Study : ActewAGL
ActewAGL and its predecessors have been providing essential services to the Canberra region since 1915, making 2015 a milestone year for the energy provider. ActewAGL prides itself on powering the people, events and causes that bring energy to our city and the region. Actively supporting community events, local business, sports teams, charities, community groups and public institutions such the National Gallery of Australia is an important part of ActewAGL's philosophy.
ActewAGL is a long-term partner of the National Gallery of Australia. It has partnered with the Gallery on various blockbuster exhibitions since 2000 including Degas: master of French art, Ballets Russes: the art of costume, and Toulouse-Lautrec: Paris and the Moulin Rouge. These exhibitions have driven tourism and boosted the local economy, creating positive flow-on effects for local hospitality and tourism businesses who are also ActewAGL business customers.
ActewAGL was most recently a Presenting Partner of the blockbuster exhibition James Turrell: A Retrospective. This exhibition was a tremendous fit for ActewAGL's brand, tying together themes of light and energy with innovation and vision. ActewAGL's partnership with the National Gallery of Australia greatly enhanced the profile of the exhibition and the visitor experience.
ActewAGL's partnership with the National Gallery has provided their residential and business customers as well as employees, with access to exclusive benefits. These benefits have included money can't buy experiences, preview screenings, discount ticket offers, and the opportunity to host special events at the gallery.
In 2011, during the Ballet Russes exhibition ActewAGL and the Gallery jointly hosted the ActewAGL Ballet Russes Costume Ball which raised funds for a local charity Hands Across Canberra. This wonderful event raised much need funds and awareness for Hands Across Canberra and allowed ActewAGL to host a networking opportunity for key stakeholders.
Throughout their partnership with the National Gallery of Australia, ActewAGL has shown their dedication to the enrichment of arts and culture in the ACT. Their leadership has ensured that the Gallery has been able to host many high profile exhibitions and give visitors an unforgettable experience.