Partnerships benefits

Support from the Australian business community is essential to the prosperity of art and culture in Australia. A Corporate Partnership with the National Gallery of Australia will ensure you contribute to the cultural enrichment of Australia and the promotion of art and culture to a local and national audience.

In partnering with the National Gallery of Australia you are aligning your company with Australia's premier national visual art institution, which holds over 160,000 works of art from Australia and overseas. The National Gallery of Australia holds the world's largest and most diverse collection of Australian Indigenous art and has strong collections from the Asia and Pacific regions, Modern European and American art.

Your partnership with the National Gallery of Australia will deliver exclusive benefits back to your company. These will be tailored to suit your needs and goals for the partnership.


Promote brand alignment and awareness

As a Corporate Partner of the National Gallery of Australia your brand can be aligned with a major international exhibition, a significant exhibition from the Gallery's collection or educational and public programs which engage the wider community.

These initiatives each have integrated marketing campaigns allowing partners to receive associated marketing benefits and recognition.

The National Gallery of Australia can also develop new and creative ways to engage audiences and enhance the brand recognition of its Partners.

See how Wesfarmers Arts and the National Gallery of Australia collaborated to create the Indigenous Arts Program to fill a need in the visual arts sector.

See case study


New and creative marketing opportunities

As a Corporate Partner of the National Gallery of Australia your business can access a range of marketing benefits to simultaneously engage new and existing audiences. The Gallery's Partnership team will work with your company to create marketing benefits that meet your specific business objectives and needs.

Your company can be part of a multi-platform marketing campaign and can use the Gallery's own publications and social media networks to further showcase your company.

The National Gallery of Australia's Partnership team can work with you to create a tailored marketing activation themed around the exhibition. Examples of past activations include national competitions, the creation of exhibition related products, and the integration of partners' products in to the National Gallery's services.

See how Molonglo Group was able to extend its reach through creative marketing opportunities with the National Gallery of Australia.

See case study


Connect to decision makers in government and business

The National Gallery of Australia has strong connections to executive-level business professionals, government and the philanthropic community in Australia. As a Corporate Partner your business and staff can be part of this diverse and influential community.

There are many opportunities for the Gallery's Corporate Partners to network with high profile government and business representatives at official exhibition openings, exhibition dinners, media launches and other events at the National Gallery of Australia.

See how PwC increased its visibility to government and business decision makers through partnership with the National Gallery of Australia.

See case study


Access unique corporate hospitality opportunities

The National Gallery of Australia can offer a truly unique setting for your events and provide "money can't buy" experiences to entertain and inspire your clients and colleagues.

As a Corporate Partner you may access after-hours collection and exhibition viewings, curator-led tours and previews. From the spectacular Gandel Hall which opens out to the James Turrell Skyspace Within Without and the landscaped Australian Gardens, to the picturesque Sculpture Garden Restaurant, the intimate Members Lounge or Boardroom, there is a beautiful location suitable for all of your events.

The National Gallery of Australia will connect you to a dedicated Events Manager to make sure your event is tailored to suit your specific needs and is executed at a high level of quality.

See how National Australia Bank utilises the Gallery's exclusive event offerings.

See case study


Reward your staff and clients

As a Corporate Partner of the National Gallery of Australia your company will receive a range of benefits that can be shared with your employees and business contacts. These can include complimentary copies of exhibition catalogues, tickets to exhibitions and events and discounted Gallery Memberships.

These products and services can be allocated at your discretion, can be implemented in to your employee reward system, or with the help of the Gallery be utilised to create an initiative that would raise the profile of your organisation.

See how partnering with the National Gallery of Australia helps to reward ActewAGL's clients and staff.

See case study


Support arts and culture in Australia

As a Corporate Partner of the National Gallery of Australia you will contribute to the development and promotion of art and culture in Australia. Without the support of the Australian business community, art and culture would not thrive in Australia.

Your support of the Gallery could positively contribute to your Corporate Social Responsibility objectives strengthen your company's reputation as a champion of arts and culture in Australia.

See how Canberra Airport demonstrates its ongoing commitment to the Canberra community through its partnership with the National Gallery of Australia.

See case study